Our unique solutions strategy works across multiple disciplines and truly connects, builds and accelerates brand growth.
Trade Marketing Programs
National Distribution Strategy
Key Account Retention Strategy
Sales Process Analysis
Logo and Visual Identity
Brand Style Guide
Social Media Platforms
Content Managed Sites
Custom Systems Design
VIP Sporting Event Experiences
Artist & Athlete Meet & Greets
Multimedia Campaign Placement
Digital Search Optimization
PPC Campaign Strategy
Landing Page Design
Trade Show Booths
Point of Sale Materials
A well-balanced approach to exceed goals via transformative marketing and sales innovation.
As the #1 selling aguardiente in Colombia
and in the world, Aguardiente Antioqueño
has tapped into EMG's cultural and experiential capabilities to develop unique consumer marketing programs to drive consumer engagement, distribution and sales depletions. Our tailored approached maximized unique opportunities around high-profile soccer matches, music tours, mixologist competitions, holiday themed events and independence day celebrations.
All these efforts are completed by brand ambassadors conducting effective samplings in multiple markets
to generate trial and incremental sales.
Creative strategy and design for Bacardi Silver's rebranding. Scope of work included designing print ads, out of home billboards, in-store merchandising displays and other point of sale elements. Brand ambassador teams were added to the marketing mix to increase consumer awareness, product trial and secure shelf and refrigerator space at the retail level.
Secured Wisin & Yandel as the image of Beck's new brand campaign titled "Vive Beck's y Tendras La Llave". A fully-integrated activation plan was developed to generate brand awareness, incremental sales and secure product displays. The program reintroduced the brand to consumers and retailers and generated a sales lift of 36% at participating Hispanic on-premise accounts and 61% at participating Hispanic off-premise accounts.
Existing relationship with Bud Light's Region 1, 2 and 3 includes artist endorsement negotiations, music showcases, brand ambassador teams, design and printing of local distributor's point of sale materials and local market execution for sports and entertainment sponsored properties. All of the programs feature on/off premise channel sales activations which continue to build brand affinity while increasing YOY case-volume consumption.
Develop fully-integrated programs for the regional marketing teams and local distributors to increase sales velocities at key on-premise accounts, independent retailers, retail beverage centers, and chain stores. Existing services also include TiPS-certified brand ambassador teams conducting samplings at select accounts.
Turn-key development and execution of the Carlos Valderrama Summer of Soccer clinics
in New York, Chicago, Los Angeles and Dallas. Responsibilities included securing the
athlete's participation and endorsement, securing field permits, design of promotional
elements including print ads, sales sheets, in-store display header cards, shelf-talkers,
floor graphics, placing local promotional media buys and connecting with local youth
soccer clubs to exceed estimated attendance.
Create tangible excitement among consumers, account stake holders, social media influencers and distributors about Chambord Flavored Vodka. Our regional strategy included a 360-approach delivering sales numbers that exceeded projections. These markets continue to deliver strong sales numbers for the brand.
As a strategic business partnership, EMG Concepts has teamed up with Cobalt Brands and CAMUS Cognac; the biggest independent cognac producer in the world to produce, market and secure worldwide distribution for Conjure Cognac. This multiple Gold award- winning cognac features a unique and proprietary VS, VSOP and XO blend and is currently widely distributed in the United States and in select countries around the world. Conjure Cognac will soon become a household name and a recognized worldwide leader in the cognac category.
Work with the brand team and local Northeast distributors in the development of national program extensions designed to increase sales and merchandising displays at select on-premise and off-premise accounts. Additional support includes onsite event brand executions, creative design of point of sale materials and execution of tastings throughout
Crabbie's alcoholic ginger beer is 4.8% alcohol by volume and is based on fermented ginger which is steeped for up to eight weeks. The Ginger beer has a spiced flavour and a sparkling flavour. EMG Concepts exclusively develop a fully integrated sampling program designed to generate brand awareness and trial while gaining market share, shelf space and in store POS presence.
Serve as Don Omar's exclusive marketing and sponsorships partner. Responsibilities include managing Don Omar's branding endorsements, non-traditional revenue opportunities, as well as managing his racing-inspired clothing line and organizing, promoting and staging DragMania MusicFest. This multi-city tour combines the adrenaline of car racing with music performances by some of the top urban artists in the world.
Concept development and execution of a 3-city experiential marketing tour in preparation to the greatly anticipated fight between Saul "Canelo" Alvarez and Gennady Golovkin. A 40' steel container was transformed into an open functional area to create a once-in-a- lifetime consumer experience featuring boxing-legend fitness classes, an exclusive Canelo vs GGG memorabilia showcase, viewing events for HBO's 24/7 episodes and a panel discussion featuring HBO Boxing talent and some of the most recognizable boxing legends in the world. As a result, HBO generated over 1.3 million PPV buys, surpassing its original estimate and making it HBO's highest grossing PPV fight of the year.
Dutch brewer Heineken has been perfecting beer since 1873 and has become a staple in the liquor isle since it was first introduced into the United States. EMG Concepts has been tasked with assembling brand ambassador teams in multiple markets to conduct product samplings and develop experiential events to activate Heineken's sponsored properties including EUFA Champions League and Major League Soccer. In addition, EMG has served as an integral part of the national launch of Heineken 0.0, one of the company's most successful product launch and its first non-alcoholic premium beer product.
Assist the Jack Daniel's multicultural marketing team and its distributors in the strategic development and execution of on/off-premise multicultural marketing programs designed to gain new direct distribution and/or increase sales velocities of Jack Daniel's. Responsibilities include coordinating the Go-To-Market strategy, participating in the sell-in and event execution of multiple national programs such as the Jack Daniel's Studio No.7 Concert Series, the Jack Daniel's Birthday program, regional Latin music showcases and boxing, baseball and soccer viewing parties. Collective efforts resulted in consistent Hispanic triple-digit YOY sales growth in the on-premise and off-premise channels for the past thirteen years, making the New York / New Jersey region #1 in sales volume in the country.
Develop fully integrated program extensions to increase the brand awareness, trial and repeat consumption of Mexico's #1 Tequila. We fully capitalize on Tequila Jimador's national sponsorships platforms to develop tequila-themed events which reinforce the attributes of "Real, Party, and Fun". Our Tequila Jimador brand ambassador team educates consumers on its unique distillery process while further promoting different consumption methods and special drink recipes. The brand consistently sees double-digit quarterly sales growth at participating accounts.
As part of Korbel's "Toast Life" campaign, a comprehensive program was customized locally to reinforce the brand's attributes, increase trial and drive incremental sales during key seasonal periods. Our brand ambassador teams deliver innovative and uniqueconsumer experiences at select on-premise and off-premise accounts in the Northeast.
Assisted the Kraft/Nabisco multi-cultural consumer promotions efforts through the
strategic development and flawless execution of programs designed to support key retailers including Target, Wal-Mart, Costco, BJ's, Winn Dixie, Harris Teeters, Shop Rite, Krasdale, White Rose, Publix, Ralph's, Albertson's, Ahold, Fred Mayer, among others. Tactics included Catalina Couponing, Newspouch, Direct Mail, On-Pack offers, In-Pack Premiums, Instant Coupon Machine, Free Standing Inserts, Co-branded Shipper displays, and cross promotional partnerships across the Kraft/Nabisco portfolio and external partners. Surpassed targeted double-digit sales increase in the cereal, beverage,
coffee, and cookie categories at participating retailers by strategically activating the sponsored properties such as the Latin Grammy's, Ringling Brothers Barnum & BaileyCircus, the Mexican National Soccer Team, Univision's Sábado Gigante, Ana GabrielConcert Tour, Carlos Vives, Disney on Ice, NASCAR, the NY Yankees among many others.
Mexico Tourism Board:
Tourism represents 8.5% of Mexico's total Gross Domestic Product (right behind the
manufacturing and remittance sectors respectively). The Mexico Tourism Board has
recently partnered up with EMG Concepts to develop a multi-year experiential tour in
multiple cities of the US to showcase Mexico's travel destinations, unique cultural
traditions, award-winning cuisine, arts and crafts, and rich musical history. These high-impact events will create a memorable and lasting consumer experience while further
promoting Mexico's "Viajemos Por Mexico" campaign efforts.
Mahou San Miguel:
Founded in Madrid in 1890, Mahou San Miguel is the leading brewer in the Spanish beer market. Mahou Cinco Estrellas and Cervezas Alhambra are distinguished by their traditional character and artisanal foundation. These brands were made for the beer drinker who appreciates authenticity, education, production and heritage. EMG serves asMahou San Miguel's experiential agency in the United States with a focus on developing and delivering programs that increase distribution, trial, brand awareness and sales velocities.
Assembling Monster Energy's local brand ambassador teams to increase awareness and trial of new flavors while reinforcing the branding of an edgy lifestyle brand to spark
interest in the 16-25 year old demographic. Our services also include designing and
printing local distributor's point of sale materials and promotional giveaways.
Efforts resulted in 313% sales increase at participating accounts while reinforcing Monster Energy's lifestyle brand.
Retailer specific gift-with-purchase consumer programs designed to generate double-digit growth in the category while promoting Oscar Meyer's Sabor de Mama, Jugadas Sabrosas and Sandwichero national programs. Services included creative design for all promotional assets and in-store program execution with brand ambassador teams which surpassed sales and sampling goals.
Spanish Broadcasting Systems:
Develop strategic promotional campaigns to drive ticket sales and sponsorship revenue for concert tours and radio station festivals featuring some of the most iconic Latin artists and surpassing all-time-assistance records at venues such as Madison Square Garden, Staples Center, Miami Airlines Arena and Coliseo de Puerto Rico.
One of the most successful product launches in the company history, Anheuser Busch InBev trusted the expertise of EMG Concepts to develop a fully integrated sampling program designed to generate brand awareness and trial while gaining market share, shelf space and in store POS presence. EMG's innovative solutions contributed to the company's success of selling more than half million barrels during the first 8 months and gaining significant growth within the flavor malt category.
Imported from Sweden, SVEDKA Vodka has become the #1 imported vodka in the
United States and its popularity keeps growing. EMG Concepts has been tasked with assembling brand ambassador teams
n multiple markets, develop experiential events and execute customer-specific programs to drive SVEDKA's aggressive
On / Off Premise strategic sales and marketing plan. In addition, EMG Concepts has recently expanded its scope of work and will be serving an integral part in the national launch of SVEDKA Spiked Seltzer.
At Casa Herradura, each handcrafted oak barrel plays a key role in the final aging process of creating the ultimate work of art and craftsmanship - Tequila Herradura. The Herradura Barrel Art Collection invited and challenged 80 artists in eight US cities (New York, Los Angeles, Chicago, Atlanta, San Francisco, Austin, Miami and Santa Fe) to re-craft, transform and reinvent a Tequila Herradura barrel into a work of art. A jury selected a piece of work from each of the eight cities are awarded them $10,000 each and an invitation to the final competition where the finalist barrels will be auctioned off and the creator of the winning Herradura Barrel Art piece was rewarded a $100,000 prize, one of the largest monetary prizes in the contemporary art world.
In a relative short period of time, Tito's Handcrafted Vodka has rapidly become the best-selling vodka in the United States and the #1 selling spirit in New Jersey. This 6-time distilled, gluten-free, corn-based vodka has selected EMG in multiple markets to develop On/Off premise special themed activations and events designed to connect with the target demographic in a meaningful way. EMG's innovative solutions have proven to be effective in continuing to educate and engage the multicultural consumer and delivering unparalleled sales results by bringing Tito's Handmade Vodka story to
life in amemorable, fun, different
and effective way.
Worked with Verizon Wireless multicultural marketing team on developing fully-
integrated programs designed to generate new wireless subscribers while increasing
ARPU, customer satisfaction and lowering Churn. Strategy included artist
endorsements, creative design of promotional assets for OEM drive periods, customer gift-with-purchase incentives, special cross-promotional bundle offers, as well as brand ambassador teams to execute regional and national sports and music programs. Collective efforts yielded in 22% YOY increase of subscriber base.
EXEMPLARY MARKETING EXPERIENCE AND PROVEN TRACK RECORD
OF DEVELOPING SOME OF THE WORLD'S MOST ADMIRED BRANDS.
EMG Concepts Worldwide, LLC
295 Madison Avenue
New York, NY 10017