Assisted the Kraft/Nabisco multi-cultural consumer promotions efforts through the
strategic development and flawless execution of programs designed to support key retailers including Target, Wal-Mart, Costco, BJ's, Winn Dixie, Harris Teeters, Shop Rite, Krasdale, White Rose, Publix, Ralph's, Albertson's, Ahold, Fred Mayer, among others. Tactics included Catalina Couponing, Newspouch, Direct Mail, On-Pack offers, In-Pack Premiums, Instant Coupon Machine, Free Standing Inserts, Co-branded Shipper displays, and cross promotional partnerships across the Kraft/Nabisco portfolio and external partners. Surpassed targeted double-digit sales increase in the cereal, beverage,
coffee, and cookie categories at participating retailers by strategically activating the sponsored properties such as the Latin Grammy's, Ringling Brothers Barnum & BaileyCircus, the Mexican National Soccer Team, Univision's Sábado Gigante, Ana GabrielConcert Tour, Carlos Vives, Disney on Ice, NASCAR, the NY Yankees among many others.